In the age of TikTok dating advice and Instagram-worthy standards, a new rule has surfaced—and it’s raising eyebrows. The 666 dating rule sounds like something out of a horror movie, but in reality, it’s a checklist that’s been making waves across dating apps, Reddit threads, and dating podcasts.
So what is the 666 dating rule, really? Where did it come from, why does it matter, and is there more to it than meets the eye?
Let’s unpack the meaning behind this viral dating concept, look at what it says about modern preferences, and discuss whether it's helpful or harmful in the search for love.
What Is the 666 Dating Rule?
The 666 dating rule is a lighthearted but controversial “ideal man” checklist often discussed in dating culture—especially in women’s conversations about dating standards.
It refers to a man who has:
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6 feet in height
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6-figure income
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6-pack abs
On the surface, it sounds like a joke. But like many things in modern dating, it sits at the intersection of humor, hyperbole, and genuine preference.
Where Did the 666 Dating Rule Come From?
The phrase appears to have started as a meme or tongue-in-cheek commentary on superficial dating preferences—likely emerging from internet culture, forums, and dating advice communities. Over time, the term gained traction on platforms like TikTok and Twitter, often used to parody or critique high standards and shallow dating expectations.
While it isn’t backed by research or psychology, it has become a cultural reference point in conversations about dating standards—especially those perceived as unrealistic or overly aesthetic.
Breaking Down the 666 Dating Rule
Let’s take a closer look at each part of the “rule” and what it implies:
1. 6 Feet Tall
Height has long been a topic in dating preferences. Studies show many people (especially women) prefer taller partners—but putting a hard minimum at 6 feet excludes the majority of men (average height in the U.S. is about 5’9”).
2. 6-Figure Salary
Financial stability is a valid concern for many daters. But setting a bar at $100,000+ annual income ignores geographic cost-of-living differences and may turn a desire for security into an income threshold.
3. 6-Pack Abs
Physical fitness is often linked with attraction, but requiring a sculpted body adds pressure and aesthetic expectations—especially when many people prioritize emotional or intellectual compatibility over abs.
Why the 666 Dating Rule Sparks Debate
This rule is often criticized for being:
Superficial and Unrealistic
Only a small percentage of men meet all three “6” criteria. Critics argue it sets a high standard based on appearance, wealth, and height—factors that don’t guarantee kindness, loyalty, or communication skills.
Rooted in Double Standards
While men are frequently expected to meet these appearance and income goals, the same kinds of rigid criteria are rarely applied to women at this cultural scale.
Used to Shame or Stereotype
Some use the 666 dating rule to mock women who express preferences for financial or physical traits, framing them as gold diggers or shallow. Others use it to dismiss men who fall short of these ideals.
Does Anyone Actually Use the 666 Dating Rule Seriously?
It’s mostly used sarcastically or humorously—like saying someone wants to “date a tall, rich, gym-loving guy” in shorthand. However, it does reflect real discussions people have about attraction and expectations.
In dating app bios or social media posts, you might see people refer to it jokingly—or even list it as something they don't follow, as a way to show they’re open-minded.
What the 666 Dating Rule Reveals About Modern Dating Culture
While the rule may sound silly, it points to deeper truths about how people approach dating today:
We Live in a Swipe Culture
Apps like Tinder, Hinge, and Bumble emphasize photos and quick stats, making it easier to filter matches based on superficial traits.
There’s More Talk About “High Standards”
As people become more self-aware of their dating patterns, they’re discussing what they want—and what might be holding them back.
Social Media Shapes Expectations
The “ideal partner” is often influenced by curated lifestyles and viral trends—not necessarily real-life interactions or relationship dynamics.
How to Think Critically About Dating Standards
Having preferences isn’t bad. But when those preferences become checklists with rigid rules (like the 666 dating rule), it’s worth pausing to ask:
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Are these traits truly important to me—or are they just familiar from pop culture?
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Do I care more about how someone looks on paper or how I feel when I’m with them?
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Am I open to getting to know someone beyond a checklist?
How to Create Healthier Dating Criteria
If the 666 dating rule doesn't align with your real relationship goals, here’s how to build more balanced dating standards:
Focus on Values, Not Just Stats
Traits like kindness, ambition, communication, and emotional intelligence are harder to list—but far more important in a lasting relationship.
Consider Compatibility Over Checklists
Does the person understand your humor? Support your dreams? Handle stress well? These matter more than abs or a pay stub.
Be Honest About What Matters to You
There’s nothing wrong with wanting a fit or financially stable partner—as long as those aren’t the only things you look for.
Beyond the 666 Dating Rule—Date With Intention, Not Just Expectations
The 666 dating rule might have started as a meme, but it’s sparked real conversations about modern dating preferences—and the pressure to meet impossible standards.
Rather than chasing someone who hits every “6,” focus on building meaningful connections based on emotional safety, mutual respect, and shared values. There’s no formula for love, and real compatibility often shows up where you least expect it.
So swipe past the stereotypes, toss out the unrealistic checklists, and start dating people—not resumes.
FAQs About the 666 Dating Rule
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Is the 666 dating rule serious or a joke?
It’s mostly used humorously, but it reflects real concerns about unrealistic dating standards and superficial preferences. -
Do women actually use the 666 dating rule to filter men?
Some may joke about it or mention similar traits, but few use it as a strict rule in real-life dating decisions. -
Is it okay to have physical or financial preferences?
Yes—preferences are natural. The key is not letting them become rigid requirements that block emotional connection. -
Is the 666 rule the same as high standards?
Not necessarily. High standards often relate to character and behavior—while the 666 rule is more about surface-level attributes. -
What’s a better alternative to the 666 dating rule?
Look for a “Triple C” approach instead: Character, Communication, and Compatibility. Those traits build stronger foundations than numbers ever could.
Want a fun way to spark real conversations (not just size you up)? Try the Pick Me Up Party Game on your next date. It’s cheeky, flirty, and skips the surface-level stuff for connection that counts.
